Last week I kicked off my weekly design challenge with a shipping box design for LBF. You can read that post here.
This week, I take the LBF unboxing experience further by designing key elements that I think will add value for the customer and, ultimately, build brand loyalty.
The first, and arguably most important, is a gatefold brochure. It's the first thing the customer will see when they open the box. The goal here is to introduce them (remind them if they're an existing customer) to the LBF brand.
The black exterior has an embossed surface to give it a rough feel so as not to make the brochure appear overly luxurious. Once it's flipped over, the customer opens up the gate and sees a beautiful image shot by my friend, Trisikh Sanguanbun at the Pier 5 fields in Brooklyn. The left side of the gatefold tells the LBF story (need to change the filler text) and the right side asks the customer to share their LBF story on social media.
The next piece is a hard stock hang tag. There are two versions: one for the pants and the other for the jacket.
The blank space on the back of the hang tag will be used for barcode stickers to identify the product.
Last, but not least, we have a packing slip. Now, packing slips are mostly a formality and almost always printed on 8.5" x 11" sheets. My goal here was to make something so boring and forgotten eye-catching. I added a photo of Stephan, The Little Prince, who has our logo tattooed on his sternum, to the background with some light branding elements. Again, nothing super crazy, but ties everything all together. I've increased the opacity so you can see it, but it won't be as prominent in print.
Here are this week's elements laid out together.
Got some really awesome feedback from you guys last week, so would love to hear your thoughts again this week! What do you like? What don't you like? Leave a comment below!
See you guys next week!