We collaborated with adidas football to create an immersive experience for USC convention attendees. The space featured custom build outs, ranging from LED-lit display cases for the adidas Predator to an artist-painted DJ booth.
branding, logo design + package design. Sold in 1800 Target stores and on amazon.com
We broke the traditional retail concept by combining elements of the soccer match day experience with well-curated offerings. The setup includes 5 big-screen TVs, a game room with FIFA complete with turf and stadium seats. The main room has a 21' wrap on the back wall, hand-painted signage and dedicated jersey wall.
JEFFERSON TABLE: Designed out of necessity, the Jefferson Table will serve as the creative hub for Team LBF. Serving as both a work desk and storage, it’ll be where samples are developed, displayed, and stored.
Capsule collection designed for LBF featuring four footballers the team deemed are STARBOYS. The collection draws inspiration from The Weekend's chart-topping album of the same name. Work included graphic design on the apparel, creating a landing page, email campaign, photo shoot, and Facebook ads.
As the LBF brand reached new heights we knew that the products had to evolve to reflect this growth. Our challenge was to improve upon existing products and offer new ones that expanded the scope of the brand. The solution was to weave functionality into the fabric of the products in a way that hasn't yet been done in futbol.
a lightweight pant that blends style and performance in a unique way. The composite nylon fabric keeps the wearer cool and dry on the pitch and stylish off it. It's the perfect pant for the urban footballer.
lightweight, breathable, and water-resistant, the Maestro tech jacket is packed with functionality that makes it the perfect jacket for every footballer. from the offset zipper that maximizes surface area for chest control to the fleece-lined facemask and pockets for warmth, you won't find another jacket like this.
Inspired by rebellion as a form of self expression, this line examines four rebels in football. Each stands out in their respective generation for their crazy antics on and off the field. Love them or hate them, you cannot ignore them. There's the alcoholic playboy in George Best, the flamboyant French philosopher in Eric Cantona, the statuesque Swede in Zlatan Ibrahimovic, and the misunderstood prodigy in Mario Balotelli.