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ADIDAS


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ADIDAS


LBF x adidas spatial plan

We collaborated with adidas football to create an immersive experience for USC convention attendees. The space featured custom build outs, ranging from LED-lit display cases for the adidas Predator to an artist-painted DJ booth.

 

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that's what she said game


that's what she said game


that's what she said game

branding, logo design + package design.  Sold in 1800 Target stores and on amazon.com

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MEDIA F.C.


MEDIA F.C.


STORE CONCEPT/DESIGN

BRANDING

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MEDIA F.C.

We broke the traditional retail concept by combining elements of the soccer match day experience with well-curated offerings.  The setup includes 5 big-screen TVs, a game room with FIFA complete with turf and stadium seats.  The main room has a 21' wrap on the back wall, hand-painted signage and dedicated jersey wall. 

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JEFFERSON TABLE


JEFFERSON TABLE


JEFFERSON TABLE: Designed out of necessity, the Jefferson Table will serve as the creative hub for Team LBF. Serving as both a work desk and storage, it’ll be where samples are developed, displayed, and stored.

LBF Jefferson Table
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STARBOYS


STARBOYS


STARBOYS

Capsule collection designed for LBF featuring four footballers the team deemed are STARBOYS.  The collection draws inspiration from The Weekend's chart-topping album of the same name.   Work included graphic design on the apparel, creating a landing page, email campaign, photo shoot, and Facebook ads.

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RESPONSIVE LANDING PAGE

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Facebook ads

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E-MAIL MARKETING CAMPAIGN

INSTAGRAM STORY

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MAESTRO


MAESTRO


MAESTRO

 

product development

As the LBF brand reached new heights we knew that the products had to evolve to reflect this growth.  Our challenge was to improve upon existing products and offer new ones that expanded the scope of the brand.  The solution was to weave functionality into the fabric of the products in a way that hasn't yet been done in futbol.

MAESTRO PANT

a lightweight pant that blends style and performance in a unique way.  The composite nylon fabric keeps the wearer cool and dry on the pitch and stylish off it.  It's the perfect pant for the urban footballer.

MAESTRO JACKET

 lightweight, breathable, and water-resistant, the Maestro tech jacket is packed with functionality that makes it the perfect jacket for every footballer.  from the offset zipper that maximizes surface area for chest control to the fleece-lined facemask and pockets for warmth, you won't find another jacket like this.

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DEANDRE YEDLIN X GOLAZO


DEANDRE YEDLIN X GOLAZO


DEANDRE YEDLIN X GOLAZO

project: Designed print and web graphics for Golazo featuring US Mens National Team star, DeAndre Yedlin.

clientGolazo, Inc

role: graphic design + art direction.

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REBELS


REBELS


reb.el:  noun plural noun: rebels /ˈrebəl/

Inspired by rebellion as a form of self expression, this line examines four rebels in football.  Each stands out in their respective generation for their crazy antics on and off the field.  Love them or hate them, you cannot ignore them.  There's the alcoholic playboy in George Best, the flamboyant French philosopher in Eric Cantona, the statuesque Swede in Zlatan Ibrahimovic, and the misunderstood prodigy in Mario Balotelli.

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GOLAZO LIFESTYLE


GOLAZO LIFESTYLE


GOLAZO LIFESTYLE

CLIENT: Golazo

Photography: Charles Wrzesniewski

BRIEF: Produce relevant and engaging imagery for print/social media featuring Golazo product and merchandise in a soccer and running environment.

 

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45' COVER


45' Collection

product design + art direction

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45' COVER


45' Collection

product design + art direction

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